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  • Grades 6-8
  • Visual Arts
  • English & Literature

Media Awareness III: Crossing the Finish Line
How do marketers develop an advertising strategy before a product goes to market?

In this 6-8 lesson, students will develop and market a new children’s product. They will apply advertising design strategies to market their product. This is the third lesson designed to accompany the media awareness unit. 

 

 

Lesson Content

Learning Objectives 

Students will: 

  • Use critical thinking skills to further develop their understanding of advertising concepts.
  • Use elements and principles of art to create an advertisement of their own.
  • Analyze and discuss peer advertisements using key terms. 
  • Work collaboratively in groups to develop a new kid-oriented product.
  • Create a marketing strategy for a new product.

 

Standards Alignment

Recommended Student Materials

Editable Documents: Before sharing these resources with students, you must first save them to your Google account by opening them, and selecting “Make a copy” from the File menu. Check out Sharing Tips or Instructional Benefits when implementing Google Docs and Google Slides with students.

 

Teacher Background

Teachers should use age-appropriate advertisements and kid-friendly products. Preview the details of the lesson to understand its connection to lessons one and two in the unit. 

 

Student Prerequisites 

Students should have prior knowledge of the principles of advertising. These strategies can be learned on their own or from previous lessons, Media Awareness I: The Basics of Advertising and Media Awareness II: Key Concepts in Advertising.

 

Accessibility Notes

Provide preferential seating and captions for visual presentations. Give students the option to create an audio advertisement as opposed to a visual one.

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  • Adaptation

    Tonya Abari

  • Editor

    JoDee Scissors

  • Updated

    November 15, 2021

Related Resources

Lesson Media Awareness I: The Basics of Advertising

In this 6-8 lesson, students will examine the influence of advertising from past and present-day products. Students apply design principles to illustrate a product with background and foreground. This is the first lesson designed to accompany the media awareness unit.

  • Grades 6-8
  • Visual Arts
  • Media Arts
  • English & Literature

Lesson Media Awareness II: Key Concepts in Advertising

In this 6-8 lesson, students will continue the exploration of advertising and media awareness.  Students will examine the purpose, target audience, and value of advertisements. Students will then create original, hand-drawn advertisements. This is the second lesson designed to accompany the media awareness unit.

  • Grades 6-8
  • Visual Arts
  • English & Literature

Collection Media Arts

Audio, video, animation, photography, and technology. From Depression-era images that captured the attention of a nation, to student-produced videos on local artists, to how to make your own blood and guts special effects, explore the ever-changing world of media arts.

  • Media Arts
Kennedy Center Education Digital Learning

Eric Friedman 
Director, Digital Learning

Kenny Neal 
Manager, Digital Education Resources

Tiffany A. Bryant 
Manager, Operations and Audience Engagement

JoDee Scissors 
Content Specialist, Digital Learning

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