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  • Grades 6-8
  • Visual Arts
  • English & Literature

Media Awareness II: Key Concepts in Advertising
What are the elements of an effective or ineffective advertisement?

In this 6-8 lesson, students will continue the exploration of advertising and media awareness.  Students will examine the purpose, target audience, and value of advertisements. Students will then create original, hand-drawn advertisements. This is the second lesson designed to accompany the media awareness unit.

 

 

Lesson Content

Learning Objectives 

Students will: 

  • Develop an understanding of basic concepts in advertising.
  • Infer the purpose and “target audience” of an advertisement.
  • Analyze advertisements from commercials, cereal, magazines, and websites.
  • Discuss the purpose, target audience, and style of advertisements with key vocabulary.
  • Apply selected elements and principles of art to create an advertisement of their own.

 

Standards Alignment

Recommended Student Materials

Editable Documents: Before sharing these resources with students, you must first save them to your Google account by opening them, and selecting “Make a copy” from the File menu. Check out Sharing Tips or Instructional Benefits when implementing Google Docs and Google Slides with students.

 

Teacher Background

Teachers should use age-appropriate advertisements and kid-friendly products. Preview the details of the lesson to understand its connection to the unit, Media Awareness I: The Basics of Advertising and Media Awareness III: Helping a Product Cross the Finish Line. Create a notification for students to bring an advertisement to school or allow time for them to research and find one. 

 

Student Prerequisites 

Students should have a basic understanding of advertising and prior experience with the first lesson in the unit, Media Awareness I: The Basics of Advertising

 

Accessibility Notes

Provide preferential seating and captions for visual presentations. Give students the option to create an audio advertisement as opposed to a visual one.

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  • Original Writer

    Helen Robertson

  • Editor

    JoDee Scissors

  • Updated

    November 15, 2021

Related Resources

Lesson Media Awareness I: The Basics of Advertising

In this 6-8 lesson, students will examine the influence of advertising from past and present-day products. Students apply design principles to illustrate a product with background and foreground. This is the first lesson designed to accompany the media awareness unit.

  • Grades 6-8
  • Visual Arts
  • Media Arts
  • English & Literature

Lesson Media Awareness III: Crossing the Finish Line

In this 6-8 lesson, students will develop and market a new children鈥檚 product. They will apply advertising design strategies to market their product. This is the third lesson designed to accompany the media awareness unit.聽

  • Grades 6-8
  • Visual Arts
  • English & Literature

Collection Media Arts

Audio, video, animation, photography, and technology. From Depression-era images that captured the attention of a nation, to student-produced videos on local artists, to how to make your own blood and guts special effects, explore the ever-changing world of media arts.

  • Media Arts
Kennedy Center Education Digital Learning

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Director, Digital Learning

Kenny Neal 
Manager, Digital Education Resources

Tiffany A. Bryant 
Manager, Operations and Audience Engagement

JoDee Scissors 
Content Specialist, Digital Learning

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